WMH Project completed the acquisition of Profirst France.

WMH Project, a non-media communications group in France, completed the acquisition of Profirst France, a boutique agency for the global luxury sector. Financial terms were not disclosed. The primary rationale was to merge Profirst France with PETIT AMI (a creative studio acquired by WMH in 2023) to launch a new flagship agency called The Officin. The merger combines Profirst’s technical production and scenography with PETIT AMI’s avant-garde art direction in fashion and culture.