TSG Consumer completed an investment in Pura Vida.

TSG Consumer, an investment company, completed an investment in Pura Vida, a wellness and lifestyle brand. Financial terms were not disclosed. “Jen and I started Pura Vida with a simple goal: to provide our guests with access to healthy food in a casual setting with great hospitality. This investment marks a pivotal and energizing moment in our growth. With TSG’s experience supporting founder-led consumer brands and their values-driven approach, we are confident that we can continue to scale while delivering the high-quality, nutritious offerings our customers know and love. We look forward to partnering with TSG to further our vision of making healthy living accessible and enjoyable for all,” Omer Horev, Pura Vida Co-Founder and CEO.