WarRoom Cellars completed the acquisition of the SIMI brand from The Wine Group.

WarRoom Cellars, a Central Coast wine company, completed the acquisition of the SIMI brand from The Wine Group, a producer of wines and alcoholic beverages. Financial terms were not disclosed. "We're thrilled to have found such a great fit for the iconic SIMI brand with WarRoom Cellars. The sale supports The Wine Group's continuous focus on aligning our portfolio to current and long-term goals. We look forward to watching SIMI's success in the WarRoom's very capable hands, while focusing on our company's portfolio priorities, including a sustained focus on developing a diversified portfolio at retail," John Sutton, The Wine Group CEO.