Crestline-backed Broadsign completed the acquisition of Place Exchange.

Crestline-backed Broadsign, a software company, completed the acquisition of Place Exchange, an independent SSP for programmatic out-of-home media. Financial terms were not disclosed. “Demand for OOH advertising continues to hold strong, but for the OOH market to seize new growth opportunities, rapid evolution is key. The acquisition of Place Exchange will allow Broadsign to deliver the most comprehensive OOH advertising solution in the market. We see the future of OOH as smarter, more efficient, dynamic, and measurable. With Place Exchange’s team and technology, and Crestline’s investment, Broadsign will deliver on that vision much faster,” Burr Smith, Broadsign CEO.