Pattern completed the acquisition of ROI Hunter.

Pattern, a global ecommerce acceleration platform, completed the acquisition of ROI Hunter, a product performance management platform. Financial terms were not disclosed. The acquisition strengthens Pattern’s position as the world’s leading ecommerce accelerator and expands the company’s AI-driven advertising capabilities across Meta, Google and Snapchat. ROI Hunter brings a defensible, SKU-level data moat anchored in API integrations and more than $1.8B in media managed annually, enabling a uniquely granular view of product-level performance.