NovaCap-backed Cadent completed the acquisition of VuePlanner from v2 Ventures.

NovaCap-backed Cadent, a predictive advertising company, completed the acquisition of VuePlanner, a YouTube ad planning and optimization platform, from v2 Ventures, an investment firm. Financial terms were not disclosed. With this acquisition, Cadent expands its capabilities, giving advertisers broader access to high-value video inventory to attract any unique audience across any unique format—with a single, end-to-end platform.