NovaCap-backed Cadent completed the acquisition of VuePlanner from v2 Ventures.

NovaCap-backed Cadent, a predictive advertising company, completed the acquisition of VuePlanner, a YouTube ad planning and optimization platform, from V2 Ventures, an investment firm. Financial terms were not disclosed. “This acquisition fortifies Cadent’s commitment to building a truly unified platform, one that reflects today’s converged media landscape and evolving consumption habits. With VuePlanner, Cadent is the only platform that enables advertisers to activate YouTube’s premium creator inventory alongside linear and CTV. Now, for the first time, advertisers can take a Total Video approach to engaging any audience across any format," Nick Troiano, Cadent CEO.