General Atlantic and CPP Investments completed an investment in Permira-backed Boats Group.

General Atlantic, a global growth equity firm, and CPP Investments, a global investment management organization that invests the assets of the Canada Pension Plan, completed an investment in Permira-backed Boats Group, a global provider of online marketplaces for boats and yachts. Financial terms are not disclosed. “Boats Group is a category-defining leader in a market still early in its digital and AI-led evolution. As a long-term investor, we see a compelling opportunity to back a mission-critical platform with strong network effects, a customer-centric business model that delivers clear value to buyers and sellers, and significant runway to broaden its offering and expand globally. We look forward to partnering with General Atlantic, Permira and the management team to support Boats Group in its next phase of growth and believe it will deliver attractive risk-adjusted returns for CPP contributors and beneficiaries,” Sam Blaichman, CPP Investments, Managing Director and Head of Direct Private Equity.