Pinterest to acquire tvScientific.

Pinterest, a visual search and discovery platform provider, agreed to acquire tvScientific, a provider of CTV advertising solutions through a self-managed, cost-per-outcome platform. Financial terms are not disclosed. “People plan and shop across multiple screens, and advertisers need performance solutions that reflect that reality. For the first time, Pinterest advertisers will be able to evaluate TV with the clarity they expect from their performance channels. Looking ahead, advertisers will be able to buy TV with the performance metrics they are already using, turning Pinterest into a true search, social, and CTV performance solution. This is an exciting progression in our multi-year strategy to drive new sources of demand to Pinterest and begin to allow advertisers to reach our valuable audience beyond our platform,” Bill Ready, Pinterest CEO.