Novacap-backed Freedom Pet Supplies completed the acquisition of Trueman Distribution.

Novacap-backed Freedom Pet Supplies, a Canadian distributor of pet products, completed the acquisition of Trueman Distribution, a regional distributor of pet products in Western Canada. Financial terms were not disclosed. “Acquiring Trueman is a major first step toward building a truly national business. Our journey began in 2001 with a small warehouse and a handful of dedicated people, and we’ve grown by staying true to our values — putting people first, earning trust, and serving our partners with integrity. Trueman shares that same foundation. With Novacap’s support, we’re now expanding westward, and I couldn’t be more excited for what this means for our team, our customers, and our vendors,” John Ayres, Freedom Pet Supplies CEO and Co-Founder.