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Announced

20 Jan 2026

Completed

20 Jan 2026

Yellow Wood Partners-backed Suave Brands completed the merger with Elida Beauty.

Synopsis

Yellow Wood Partners-backed Suave Brands, a company that provides personal care products, completed the merger with Elida Beauty, a beauty brand company. Financial terms were not disclosed.

Principals

target

Elida Beauty

bidder

Yellow Wood Partners

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Market Context

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Seller Team (1)

alfie vivian

CEO at ELIDA BEAUTY

Manager

target

Deal

n/a

Total Value

Bidder Team (5)

steve bruce

Communications Director at ASC Advisors

PR Consultant

bidder

Deals

£ 15.98 B

Total Value

taylor ingraham

Partner at ASC Advisors

PR Consultant

bidder

Deals

£ 16.07 B

Total Value

dana schmaltz

Managing Partner at YELLOW WOOD PARTNERS

Investor

bidder

Deals

£ 809 M

Total Value

kylie souder

Director at ASC Advisors

PR Consultant

bidder

Deal

n/a

Total Value

daniel alter

CEO at SUAVE BRANDS COMPANY

Manager

bidder

Deals

£ 338 M

Total Value