Verndale completed the acquisition of the Product Experience Division of Amp, from Advantage Solutions.

Verndale, a digital experience and technology company, completed the acquisition of the Product Experience Division of Amp, from Advantage Solutions, an omnichannel retail solutions agency. Financial terms were not disclosed. The acquisition strengthens Verndale's ability to support the full lifecycle of digital experience — from ideation and UX through engineering, activation, and ongoing product management. It also expands Verndale's reach into growth-minded verticals such as technology and CPG, where brands increasingly expect partners to blend product development with performance marketing and experience optimization.