Announced
Synopsis
ANTA Sports, a Chinese sportswear brand, agreed to acquire a 29.06% stake in PUMA, a global sports brand specializing in innovative technologies and products, for €1.51bn. “This acquisition makes ANTA Sports the largest shareholder of PUMA and marks a major step forward in our ‘single-focus, multi-brand, globalization’ strategy. PUMA is an iconic global brand with substantial heritage. Working with PUMA, we look forward to learning from each other and joining hands to fully unlock the brand’s full potential. This will further accelerate ANTA Sports’ globalization, and help drive the next chapter of growth for the global sports markets including China – creating lasting value for both companies’ consumers and shareholders worldwide,” Ding Shizhong, ANTA Sports Board Chairman.
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