Announced
Synopsis
Genius Sports, a sports data and technology company, agreed to acquire Legend, a global, digital sports and gaming media network, for $1.2bn. "This deal accelerates our strategic and financial objectives, supercharges fan monetization, and builds a fully integrated sports and gaming media network. For Genius Sports and our global partners, it delivers more data, more audience, more inventory and greater monetization of sports fans. The acquisition of Legend will drive higher margins and stronger free cash flow, positioning Genius Sports to immediately transform the market and grow the size and scale of our business," Mark Locke, Genius Sports CEO.
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