Mattel to acquire a 50% stake in Mattel163 from NetEase for $159m.

Mattel, a global play and family entertainment company, agreed to acquire a 50% stake in Mattel163, a video game developer, from NetEase, an internet and game services provider, for $159m. “Our vision is to extend physical play to the virtual world by creating digital experiences and games based on Mattel IP that drive sustained engagement for fans of all ages. Acquiring full control of Mattel163 does exactly that. It will play an important role in our digital strategy and significantly enhance our capabilities in self-publishing. The Mattel163 team has done remarkably well building this business from the ground up and we look forward to welcoming them on board. Our portfolio of iconic brands lends itself perfectly to the digital world and the acquisition will strengthen our position and accelerate our presence in a large, high-growth market," Ynon Kreiz, Mattel Chairman and CEO.