Gemspring Capital completed the acquisition of the Image Recognition business of Trax.

Gemspring Capital, a private equity firm, completed the acquisition of the Image Recognition business of Trax, a cloud-based retail management company. Financial terms were not disclosed. "This announcement reflects our commitment to disciplined portfolio management and to building a Trax Ltd. that is fit for the future. After a deliberate and thoughtful process, we made the decision to sell our IR business to Gemspring, the right partner to lead it into its next chapter of growth and scale. We're proud of what the team built and confident the business is well positioned for continued success under its new ownership. This decisive move also brings renewed clarity and focus to our remaining portfolio, empowering Shopkick, Survey, and LenzTech to move faster, deepen their impact, and capture new opportunities across the retail value chain," Gary Laben, Trax CEO.