Mayfield led a $15m seed round in Kana.

Mayfield, a venture capital firm, led a $15m seed round in Kana, an agentic marketing platform designed to learn, predict, and optimize marketing workflows with the use of customizable AI agents. “Modern marketers and media companies know they need to invest in AI, but too many of the available alternatives are tools and infrastructure in search of a specific business purpose,” said Tom Chavez, co-founder and CEO of Kana. “Kana provides a 'third path' by engineering custom agentic applications that solve specific marketing and data challenges in a matter of minutes or hours, rather than days or months. By understanding their priorities, Kana meets marketers where they are, integrates seamlessly with the tech stacks they already use, and activates outputs and outcomes their team can see, control, and approve before anything goes live.”