Dotdigital Group completed the acquisition of Alia Software for $60m.

Dotdigital Group, a provider of cross-channel marketing automation technology to marketing professionals, completed the acquisition of Alia Software, an AI‑powered pop-up and email/SMS list-growth tool, for $60m. "The acquisition of Alia further advances our CXDP vision by strengthening our on‑site conversion and first and zero‑party data capture capabilities. These are increasingly important areas for marketers as customer acquisition costs rise and privacy standards evolve. We're delighted to welcome Shaan and the team to the Group. Importantly, Alia represents our continued pace of acquisition execution which has collectively transformed the Group's capability, scale and market position across all three of our strategic pillars, while consistently maintaining strong profitability. This positions us well to capitalise on the opportunities ahead as the markets we serve continue to navigate and evolve," Milan Patel, Dotdigital CEO.