Announced
Synopsis
The Estée Lauder Companies, an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, agreed to acquire the remaining stake in Forest Essentials, an Indian luxury skincare brand that specializes in Ayurvedic products. Through this partnership with The Estée Lauder Companies, Forest Essentials will leverage global brand-building capabilities, a prestige distribution network, and operational expertise to drive long-term, sustainable growth while preserving the brand’s distinctive Luxurious Ayurvedic DNA and Indian heritage. The collaboration is a strategic investment in Forest Essentials’ future, creating a scalable platform that will broaden consumer reach and bring modern Luxurious Ayurveda to new audiences all over the world.
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