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MAXIMUM EFFORT INVESTMENTS

HQ - Los Angeles

Summary

Maximum Effort Investments is an investment vehicle owned by actor Ryan Reynolds, part of the broader Maximum Effort entertainment and marketing group. It makes movies, tv series, content and cocktails for the personal amusement.

Deals Overview

Total Deals5

Valued Deals2

Total Value£ 492 M

Avg. Deal Size£ 246 M

Market Context

Senior Management

Ryan Reynolds
Co-Founder
James Toney
Co-Founder
Ryan Reynolds
Co-Founder

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27 Sep 2022|Italy|Software

Target: BENDING SPOONS

Bidder: INTESA SANPAOLO

3 Service Providers

1 Target | 2 Bidder

3 Dealmakers

1 Target | 2 Bidder

£ 318 M

Value

26 Jun 2023|France|Automobiles

Target: ALPINE RACING

Bidder: OTRO CAPITAL

8 Service Providers

2 Target | 5 Bidder | 1 Vendor

16 Dealmakers

3 Target | 10 Bidder | 3 Vendor

£ 173 M

Value

02 May 2024|United States|Clothing and Accessories

Target: HOMAGE SPORT

Bidder: MAXIMUM EFFORT INVESTMENTS

3 Service Providers

1 Target | 2 Bidder

5 Dealmakers

2 Target | 3 Bidder

n/a

Value

30 Oct 2024|United Kingdom|Brewers

Target: WREXHAM LAGER

Bidder: MAXIMUM EFFORT INVESTMENTS

1 Service Providers

1 Bidder

1 Dealmakers

1 Bidder

n/a

Value

06 Jun 2025|Australia|Entertainment

Target: AUSTRALIAN SAILGP TEAM

Bidder: MAXIMUM EFFORT INVESTMENTS

4 Service Providers

1 Target | 2 Bidder | 1 Vendor

7 Dealmakers

1 Target | 5 Bidder | 1 Vendor

n/a

Value

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