Founded in 1975, Bihr is a leading European distributor of parts, accessories and rider gear for motorcycles, quads/ATVs, scooters and bicycles. Its portfolio of 350 brands and 200,000+ SKUs are distributed through a growing network of 15,150 dealers across 20 countries. With first-class logistics and a total storage area of more than 54.500 square meters across seven warehouses, Bihr can supply almost all dealers in Europe within 24 hours. From the outset, the strength and foundation of Bihr’s exceptional success have been based on comprehensive services and first-class logistics made possible by its more than 1,000 colleagues including 100 in-house sales representatives and 40 customer service representatives. Bihr is a one-stop-shop for every riding possibility.