Announced

Completed

The Hershey Company closed its acquisition of KRAVE Pure Foods.

Synopsis

The Hershey Company, snacks manufacturer closed its acquisition of KRAVE Pure Foods, manufacturer of KRAVE jerky, a leading all-natural snack brand of premium jerky products. Financial terms were not disclosed. The transaction will allow Hershey to tap into the rapidly growing meat snacks category and further expand into the broader snacks space. “KRAVE jerky is a great fit to our portfolio and overall snacks and adjacencies strategy. The KRAVE brand delivers on portable and protein nutrition while also understanding consumers’ food preferences, including the desire for simple ingredients and transparency, something that is also a part of Hershey’s strategic vision. We are excited to add KRAVE jerky’s unique, chef-inspired products and be a part of this transformational category.” Michele G. Buck, The Hershey Company President.

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