Tailwind Capital completed the acquisition of Lieberman Research Worldwide.

LRW (Lieberman Research Worldwide), a market research and data analytics company, has raised significant growth capital from Tailwind Capital, a private equity firm focused on investing in growth-oriented middle market companies. Financial terms were not disclosed. This capital will be used to drive LRW’s innovation strategy and vision to be the premier integrated data analytics research and marketing strategy consulting firm. This capital infusion will help LRW more rapidly develop and expand its suite of innovations in the areas of Pragmatic Brain Science®, virtual reality, social media analytics and big data. The capital will also be used for targeted acquisitions to strengthen LRW’s global footprint and leading edge capabilities in the “new” market research industry. The current management team of Chairman and CEO Dave Sackman and President, Jeff Reynolds will continue in their current leadership roles and remain significant owners of the business. "The market research industry is at an inflection point, and we see tremendous opportunity. Our partnership with Tailwind will enable us to innovate even more rapidly than we have the past few years and to meet the changing needs of CMOs and their marketing organizations. The world of data and digital marketing is growing exponentially, and with growth capital, we can shape that future. We fully intend to be recognized years from now as one of the pioneers and true leaders in creating what people are now calling the ‘new MR’ and we’re calling Integrated Data Analytics Consulting,” Dave Sackman, LRW Chairman and CEO.