Godrej Consumer Products to acquire Strength of Nature.

Godrej Consumer Products has acquired Strength of Nature, a leading company of hair care products for women of African descent. Financial terms were not disclosed. This acquisition is a further step to accelerate GCPL’s global 3 by 3 strategy and scale up its presence in Africa by being at the forefront of serving the hair care needs of women of African descent. The acquisition is expected to be EPS accretive for GCPL from year one itself. "Over the last few years, we have been successfully establishing a leading presence in Sub Saharan Africa to serve the Dry Hair Care and hair colouring needs of women in the region. The Strength of Nature portfolio will enable us to address the complete hair care needs of women of African descent. We believe that many hair care needs of women are being under-served and we intend to bring the best quality and innovative products at affordable prices to meet the needs of our consumers." Vivek Gambhir, Godrej Consumer Managing Director.