General Atlantic completed the $61m investment in Insight Partners-backed Flipp.

General Atlantic, a global growth equity firm, completed the $61m investment in Insight Partners-backed Flipp, a mobile consumer marketplace. “Flipp is helping retailers transform their marketing strategy. It’s exciting to see how our technology is enabling retailers to achieve incremental store trips, increased consumer engagement, and a higher ROI with reduced costs. General Atlantic’s expertise in global expansion and significant capital base will enable us to grow our footprint, extend our partnerships, and further accelerate how we deliver innovation into the hands of consumers around the world,” Wehuns Tan, Flipp CEO and Co-Founder.