KKR, the global investment firm, has invested $250m in Masan Group and in its branded meat platform, Masan Nutri-Science, Vietnam's largest fully-integrated branded meat platform, focused on driving productivity in the animal protein industry. "At Masan, we believe that value comes from serving the daily basic needs of 90 million Vietnamese consumers, allowing our people to pay less for quality products and services. In a country where daily essentials such as packaged food and beverage, fresh food (meat), and financial services take up half of the average person's wallet share, being able to deliver value for money is meaningful to our people and society. With KKR's investment in Masan, we will be in a stronger position to deliver on our commitment to Vietnamese consumers." Mr. Nguyen Dang Quang, Masan Group Chairman.