Announced
Completed
Synopsis
AB InBev acquired a 24% stake in Anadolu Efes, which produces and markets beer and malt and non-alcoholic beverages, as part of their transaction to merge their existing Russian and Ukrainian businesses. Financial terms were not disclosed. The combination of the number two in the Russian beer market (SunInBev, 17% market share) and number four (Efes Rus, 14%) will create a new beer giant in Russia named AB InBev-Efes , that will have a combined market share of 31% and comes close to market leader Carlsberg (39%). The next biggest player Heineken has only a 15%market share (all figures based on USDA’s Russian Beer Market Update, 19.2.2016, newer unsecured market share figures of2016 suggest for Carlsberg 35%, SunInBev 12% and Efes Rus 16%). Both AB InBev and Anadolu Efes will work towards agreeing binding transaction documents in due course and anticipate completion of the transaction by mid-2018.
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