Mars to acquire a minority stake in KIND.

Mars, family-owned global pet care, confectionery and food business, agreed to acquire a minority stake in KIND, a healthy snacking leader, and Mars, Incorporated. Financial terms were not disclosed. As part of the agreement, the two companies will partner to grow KIND’s product offerings and business globally, utilizing each other’s strengths. KIND will provide Mars with a pioneering and trusted brand to anchor a newly formed global health and wellness platform, while Mars will provide KIND with its proven international model to expand into new markets. The partnership will enable KIND to accelerate its dual mission to make its healthy and tasty foods available to more people across the globe and make the world a little kinder through meaningful social impact initiatives. It will also enable KIND to expand into new categories. “This is a partnership built on mutual admiration and a shared vision for growth. We believe there is tremendous opportunity to build on the success of KIND’s product portfolio in new markets. As we continue to expand our business and broaden our portfolio to address evolving consumer needs, we’re delighted to partner with a respected leader in the health & wellness space.” Grant F. Reid, Mars CEO and President.