Direct Digital to acquire Healthy Directions.

Direct Digital, supplement maker, to acquire Healthy Directions, supplement maker. Financial terms were not disclosed. “We are very excited about today’s announcement and welcome the collective talent and energy of the Healthy Directions team to the Direct Digital family. We are extremely pleased to add Healthy Directions to our health and wellness platform. Healthy Directions’ family of highly respected doctors and wellness experts will be a tremendous complement to our portfolio of nutritional brands. The Healthy Directions marketing platform will further strengthen Direct Digital’s omni channel strategy by adding robust, authoritative content, as well as market leading direct mail capabilities. We believe this combination, together with our distinctive entrepreneurial culture, lean operating structure, and efficient business model, will enable Direct Digital to continue to bring innovative and category leading nutritional supplements to market.” Brandon Adcock, Direct Digital Co-founder and president.