AdRoll, a computer science company, and Rakuten, a Japanese electronic commerce and Internet company based in Tokyo, formed a joint venture, Rakuten AdRoll K.K., a Japan-based advertising platform provider. Financial terms were not disclosed. “By connecting our merchants and clients with the world’s leading performance advertising platform, they will be able to create integrated marketing campaigns directly inside our platform,” said Makoto Arima, Group Executive Vice President and CRO of Rakuten. “This access will be a huge leap for many of our merchants and clients, some of whom have limited experience in digital advertising campaigns and will now have access to best-in-class solutions. Our merchants and clients are gaining an impactful way to leverage the big data Rakuten currently collects. By using this data with AdRoll Group’s customer identity technology and expertise, they will receive relevant, personalized product advertising and recommendations to continue to engage and influence their audience.”