Modern Times Group, a digital entertainment company based in Stockholm, attempted to merge its Nordic Entertainment unit, the Nordic region's leading entertainment provider, with TDC in a $2.6bn deal. David Chance, MTG Chairman of the Board, commented: “This combination creates a first of its kind attractive new proposition for both consumers and shareholders in the Nordic region. MTG has a long history of being at the forefront of change, and this combination is further evidence of our commitment to shaping the future of entertainment and creating value for our shareholders. Not only are we creating a leading provider of integrated high quality consumer products in Denmark and Norway, with the opportunity to expand and integrate its existing Nordic operations, but we are also creating the first fully convergent media and communications provider in Europe."