Axcel invested in Swedish make-up brand IsaDora.

Axcel invested in IsaDora, one of the Nordic region’s leading cosmetics brands with production and headquarters in Sweden, and additional production facilities in Switzerland and a presence in more than 40 markets. “IsaDora, which is an innovative make-up brand, is appreciated by its customers and has considerable potential for organic growth,” says Axcel’s Managing Partner Christian Schmidt-Jacobsen. “This is exactly the kind of business that we as a private equity firm are looking to work with, so I’m delighted to be able to announce this as our fifth fund’s third investment.”