Announced
Synopsis
Dr. August Oetker, a German based, privately held, global producer of food and beverages which include baking products and baked goods to acquire Wilton, a baking, cake decorating and candy making brand, from TowerBrook. Financial terms were not disclosed. “The acquisition of Wilton means the expansion of our position in the large and interesting U.S. market for baking and decorating. For American consumers, the Wilton brand has been synonymous with home baking and the creative decorating of cakes, pies and baked goods for almost 90 years. With its product portfolio and strong brand, Wilton fits well with Dr. Oetker. Wilton also is very progressively positioned in terms of the use of digital brand management. Dr. Oetker’s entire organization will benefit from this expertise,” Dr. Albert Christmann, Dr. Oetker Chairman of the Board of Management.
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