Limerston-backed HR services group, AdviserPlus, acquired Succeed Consultancy, a UK-based consultancy firm, for an undisclosed sum. The deal is part of Limerston Capital’s bid to create the UK’s leading data and technology-enabled HR services group. Nick Bradley, CEO of AdviserPlus, says: “I’m delighted that Succeed are joining the AdviserPlus Group at what is a very exciting time for both businesses. We have a very clear strategy to grow through partnership and acquisition, supported by very ambitious organic growth, and this deal allows us to offer a much broader proposition to our clients. With the additional investment in Elementsuite, we now have a world-class partner from which to integrate technology, data and people expertise in a more consistent and agile way.”