Mercury Capital-backed Fiftyfive5 completed the acquisition of GalKal.

Mercury Capital-backed Fiftyfive5, an insights-led consulting company, completed the acquisition of GalKal, a brand development and consumer insights agency. Financial terms were not disclosed. “Large clients are increasingly focused on better understanding their customers and their behaviours and the combined Fiftyfive5 and GalKal business is the market leader in helping them with this. We see the combined business as a great platform for sustainable growth.” Oliver Tompkins, Mercury Capital Director.