Ipsos acquired Synthesio for $50m from private equity firms.

Founded in 2006, Synthesio is the Social Media Intelligence leader with presence in New York, Paris, London, Singapore and Brussels, backed by its historical shareholders: Entrepreneur Venture, Idinvest Partners and Bpifrance. With this acquisition, Ipsos further reinforces its social media intelligence capabilities, enhancing customers’ understanding of online conversations and enabling the transformation of social data into strategic business insights. “The acquisition of Synthesio is part of the Total Understanding Project and its targeted acquisition objectives. It will reinforce Ipsos’ technologies and know-how in social listening and the monitoring of the data that comes with it. We are happy to welcome Synthesio’s leadership team onboard. By combining our strengths, we will grant our clients access to a wider range of data, actionable insights and a deeper understanding of customers." Didier Truchot, Ipsos Chairman & CEO.