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Announced

9 Nov 2018

AO World to acquire Mobile Phones Direct for £32.5m

Synopsis

AO World Plc (LSE:AO), a leading European online electrical retailer, agreed to acquire Mobile Phones Direct Limited, a leading online-only retailer of mobile phones in the United Kingdom, for a cash-free, debt-free enterprise value of £32.5m. The Acquisition will significantly increase the scale and sophistication of AO's mobile proposition.

Principals

target

Mobile Phones Direct

bidder

Ao World

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Market Context

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Seller Team (1)

richard baxendale

CEO at MOBILE PHONES DIRECT LIMITED

Manager

target

Deal

n/a

Total Value

Bidder Team (11)

chris binks

Jefferies & Company

Broker

bidder

Deals

£ 30 M

Total Value

steve caunce

CEO at AO WORLD PLC

Manager

bidder

Deals

n/a

Total Value

mark higgins

CFO at AO WORLD PLC

Manager

bidder

Deals

£ 99 M

Total Value

catherine james

Tulchan Communications

PR Consultant

bidder

Deals

£ 138 M

Total Value

will smith

Director at Tulchan Communications

PR Consultant

bidder

Deals

£ 8.69 B

Total Value

patrick freeney

Herbert Smith Freehills

Financing Lawyer

bidder

Deal

n/a

Total Value

sarah ries-coward

Associate at Herbert Smith Freehills

Financing Lawyer

bidder

Deals

£ 123.69 B

Total Value

max jones

Managing Director at Jefferies & Company

Financial Advisor

bidder

Deals

£ 3.18 B

Total Value

james frecknall

Associate at Herbert Smith Freehills

Financing Lawyer

bidder

Deals

£ 3 M

Total Value

natalie murashko

Trainee at Herbert Smith Freehills

Financing Lawyer

bidder

Deal

n/a

Total Value

mike flockhart

Partner at Herbert Smith Freehills

Financing Lawyer

bidder

Deals

£ 93.04 B

Total Value

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