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New Deal


Announced

Sazerac acquired the portfolio of brands of Diageo for $550m.

Financials

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Transaction Value-
Consideration Type-
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium1.9%
One Off Charge-

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alcoholic beverages

Friendly

Acquisition

brewers

whisky

Public

beverages

craft brewer

Pending

United Kingdom

Brewers

Synopsis

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Diageo has agreed the sale of nineteen brands in an agreement with Sazerac for an aggregate consideration of $550 million. The net proceeds of approximately £340 million, after tax and transaction costs, will be returned to shareholders through a share repurchase following completion, which will be incremental to the previously announced programme of up to £2bn. The transaction, which is subject to regulatory approval, is expected to complete early in 2019. The transaction is expected to generate an exceptional gain on disposal of approximately £110m. The brands included in the deal are Seagram’s VO, Seagram’s 83, Seagram’s Five Star, Myers’s, Parrot Bay, Romana Sambuca, Popov, Yukon Jack, Goldschlager, Stirrings, The Club, Scoresby, Black Haus, Peligroso, Relska, Grind, Piehole, Booth’s and John Begg. "The disposal of these brands enables us to have even greater focus on the faster growing premium and above brands in the US spirits portfolio." - said Ivan Menezes, Chief Executive of Diageo.

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