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Announced

The PE-backed Kraft Heinz Company acquired Primal Kitchen for $200m

Synopsis

Kraft Heinz has agreed to buy Primal Kitchen brands, which makes more health conscious dressings and condiments, as the large US packaged foods maker seeks to diversify its portfolio of products to better compete with rivals. The company controlled by 3G Capital and Warren Buffett, who are better known for executing mega deals, will buy Primal Kitchen for about $200m, Kraft Heinz said on Thursday, without disclosing further financial details. “Primal Kitchen is an authentic, premium and growing brand that fits perfectly with our core Condiments & Sauces categories, and we are excited to partner with the Company’s strong existing team to drive growth across multiple categories going forward,” Paulo Basilio, Kraft Heinz US zone president.

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