Publicis Groupe acquired Soft Computing for EUR25 per share.

Publicis Groupe, a French multinational advertising and public relations company, acquired Soft Computing, a leading data marketing firm in France, for EUR25 per share. Total price for the acquired 82% stake is EUR42m. This transaction would reinforce Publicis Groupe’s data marketing expertise across the entire value chain in France, further consolidating its position as the preferred partner for its clients’ transformation.