Bancroft Investment acquired a stake in Rubik's Brand, the London-based company that owns the rights to the world-famous Rubik’s Cube. Financial terms were not disclosed. The investment by Bancroft is to fuel an ambitious growth strategy utilising Rubik’s unparalleled global brand-recognition to focus on growth through new channels, products and markets. RBL and Bancroft have recruited a new CEO, Christoph Bettin, to help realise the great potential of the Rubik’s Brand.