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New Deal


Announced

Completed

CM Group completed the acquisition of Sailthru and Liveclicker.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Friendly

Single Bidder

Digital Services

United States

email services

Majority

Completed

Private

Acquisition

Synopsis

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CM Group, a family of global marketing technology brands, completed the acquisition of Sailthru and Liveclicker, providers of real-time email personalization solutions. Financial terms were not disclosed. "Sailthru's rapid growth is a testament to the fact that enterprise organizations are ready to move past the legacy marketing clouds. Now, as part of the CM Group, our organization will have the resources needed to ensure all enterprise marketers are aware of what is possible with a modern multichannel marketing hub," Cassie Young, Sailthru chief commercial officer.

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