San Francisco Equity Partners has acquired a majority stake in jane iredale, a globally recognized makeup and skincare company that embraces a holistic approach to beauty. SFEP will partner with founder Jane Iredale and her management team as the company embarks on its next phase of growth. Terms of the deal were not disclosed. “This is a brand with uniquely strong products and unsurpassed consumer loyalty. We are thrilled to be chosen by Jane to help guide the brand to new heights.” said Scott Potter, Managing Partner of SFEP.