Cision to acquire TrendKite for $225m.

Cision, a public relations and earned media software company, agreed to acquire TrendKite, a Digital PR platform for $225m. TrendKite harnesses artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. "TrendKite and Cision share the same mission of helping clients improve the results of earned media campaigns. Combining our offerings and capabilities with Cision's comprehensive earned media platform will allow us to powerfully impact the marketing communications industry and provide best-in-class PR and communications solutions," Erik Huddleston, TrendKite CEO.