Unilever completed the acquisition of Graze from Carlyle Group for $195m.

Unilever, a British-Dutch transnational consumer goods company, completed the acquisition of Graze, the UK’s largest healthy snack brand, from Carlyle Group, a global investment firm for $195m. Graze with an innovative tech-led multichannel model operating direct-to-consumers, online and via retail, the business has access to unique data enabling it to pioneer innovation, as well as maintaining relationships with its most loyal customers. “Graze is the number one healthy snacking brand in the UK – delivering consumers fabulously tasty snacking options, delivered in beautiful packaging. A truly multichannel brand, graze offers personalization, convenience, and great nutrition, brilliantly meeting the needs of millennial consumers. Accelerating our presence in healthy foods and out of the home this is an excellent strategic fit for the Unilever Food & Refreshment business and a wonderful addition to our stable of purpose-driven brands. We look forward to working with the graze team to grow the business, leveraging their tech and eCommerce expertise for our wider portfolio, and offering more consumers the opportunity to snack in a healthier way,” Nitin Paranjpe, Unilever’s Food & Refreshment business President.