Announced
Completed
Synopsis
Unilever, a British-Dutch transnational consumer goods company, completed the acquisition of Graze, the UK’s largest healthy snack brand, from Carlyle Group, a global investment firm for $195m. Graze with an innovative tech-led multichannel model operating direct-to-consumers, online and via retail, the business has access to unique data enabling it to pioneer innovation, as well as maintaining relationships with its most loyal customers. “Graze is the number one healthy snacking brand in the UK – delivering consumers fabulously tasty snacking options, delivered in beautiful packaging. A truly multichannel brand, graze offers personalization, convenience, and great nutrition, brilliantly meeting the needs of millennial consumers. Accelerating our presence in healthy foods and out of the home this is an excellent strategic fit for the Unilever Food & Refreshment business and a wonderful addition to our stable of purpose-driven brands. We look forward to working with the graze team to grow the business, leveraging their tech and eCommerce expertise for our wider portfolio, and offering more consumers the opportunity to snack in a healthier way,” Nitin Paranjpe, Unilever’s Food & Refreshment business President.
Show Details & Financials
Did you work on this deal?
Showcase your expertise to over 3 million dealmakers and industry leaders on Datasite.
Sort
Search a database of more than 250,000 verified dealmakers
Receive automated updates on global transactions
Follow the activity, relationships and transactions of top dealmakers
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.