Michelmersh, the specialist brick manufacturer, acquired Floren & Cie, an established, profitable clay brick manufacturing business, for EUR9.9m. The board of Michelmersh considers Floren to be an excellent strategic asset which gives Michelmersh access to the wider Benelux and German markets and adds significant value to the group. The acquisition is also in line with the company's premium centric market strategy, given Floren's high quality product range and desirable aesthetics it is able to help building designers and architects create.