Dentsu, an advertising agency, completed the acquisition of Happy Marketer, an integrated digital marketing consulting firm, from Kayu. Financial terms were not disclosed. Following the acquisition, Happy Marketer will be integrated with Merkle and will be rebranded "Happy Marketer, a Merkle Company". This acquisition will initiate a new data analytics technology offering in Singapore, contributing substantially to Merkle's full suite of services within the market. Furthermore, the addition of Happy Marketer's key competencies within Merkle's people-driven marketing solutions will increase the Dentsu Group's ability to offer competitive digital marketing services in the Southeast Asian market.