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Synopsis
Private equity firms Silversmith Capital Partners and Providence Equity Partners co-invested $75m in Impact, a provider of partnership automation solutions. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. “There’s been an explosion of innovation around new types of partnerships being forged to grow enterprise revenue. Beyond Ticketmaster building native software integration partnerships with social media platforms, Impact enables a marketplace of hospitality services to establish partnerships with airlines. A fashion-forward sportswear brand to partner with YouTube influencers. A major direct-to-consumer mattress brand to establish partnerships with chiropractors. Barkbox, another fast growing direct-to-consumer business, to establish partnerships with animal shelters, veterinary clinics, dog walkers and pet hotels for their pet care subscription boxes. The types of emerging partnerships supported by Impact’s Partnership Cloud are virtually limitless,” David A. Yovanno, Impact CEO.
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