Eurazeo completed a $40m investment in Q Mixers.

Eurazeo completed a $40m investment in Q Mixers, a premium carbonated mixer brand. “The US premium mixer market has reached an inflection point. Our growth is rapid and accelerating – but we are in the early stages of disrupting a category long dominated by brands that don’t resonate with today’s discerning drinkers. Premium penetration in mixers substantially lags spirits, and we expect high growth in the years ahead. We look forward to working with Eurazeo Brands and tapping into their expertise to scale our business and establish category leadership globally,” Ben Karlin, Q Mixers President and Co- Founder.