The Stagwell Group acquired MultiView from Warburg Pincus.

Private equity firm The Stagwell Group acquired MultiView, a leader in digital marketing solutions for B2B marketers and publishing solutions for associations, from Warburg Pincus. Financial terms were not disclosed. “Programmatic advertising is a small but rapidly growing part of the B2B advertising mix today, and Multiview has unmatched products, data and insights to help B2B buyers leverage this offering” said Stagwell Group Managing Partner Mark Penn. “From my days with Microsoft, I know B2B marketers need specific solutions and with MultiView as part of the Stagwell family we can deliver those seamlessly.”